Creating a pay per click campaign is usually done in order for companies to increase their trafficking to figure out what key words and what are the customers clicking on the site. This will help later on with the blog, because I would be able to set it and change it in such a way that would be the most affective when people are searching. When creating a pay per click campaign there are several steps that are very important and without them the campaign would not be affective. To start with, it is very important to know the budget that you or the company is willing to spend for the pay per click campaign, if the company is limited by the finance they need to be very specific and try to pay as little as possible for the best results. Secondly, you need to know who your target customers are in order to know how the customer will find you in the search engine. The last very important step is to know what key words you will be using in the pay per click advertisement, because only with the right keywords you can have a successful business advertising campaign. To continue you also need to use right keywords and attention grabbing headlines in order for the people to click on the advertisement, so that the companies would know which keywords to use when looking for them through search engine. It is also important to know which search engine you will be using. Most of the time it will be Google, however in some countries it might be better to use a different search engine. Another important thing is to know what your customers are looking for. If they are looking for computers you need to form your key search and advertisement in such a way so that as much as people will be able to find it. To finish up, monitoring PPC campaign is very important in order to have successful results from this campaign in order to be working on organic search after and still have high site traffic.