The extended marketing mix also known as the 7’p is the extension to the original 4’p which is Price, product, promotion and placement. The extended 3’p which is people, process and physical evidence are there to meet the marketing objectives and the requirements to satisfy customers. The extended marketing mix helps to market services, because it includes more about the people involved, the process in which the services are delivered and also the environment in which the service is being delivered. Using the 7’p in correct combination can result in improving the effectiveness of marketing. This helps specially when working with services because you can better analyse the customer and how they get to the product. Which would be the process and it is very important for business to know how is it done because for a service it is a necessity. Services are much harder to market because of the process that is done in the service, therefore it is important to know how the 7’p work in order to have a quality service.